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1.吸引人的標題

1. Attractive title

一個好的標題,相當(dāng)于視頻成功了一半;標題盡量簡潔明了,通常運用兩段式或三段式最佳。

A good title is equivalent to half the success of a video; The title should be concise and clear, usually using a two paragraph or three paragraph format is best.

標題可以運用這些技巧設(shè)置懸念引發(fā)共鳴,明星效應(yīng),獵奇心理,制造焦慮等

Titles can use these techniques to create suspense, evoke resonance, star effect, curiosity, create anxiety, and more

2.黃金5秒法則

2. The Golden 5-second Rule

短視頻的前5秒是黃金時間,如果前5秒你沒有抓住用戶眼球,他們就會流失;所以前5秒必須出現(xiàn)爆點

The first 5 seconds of a short video are prime time. If you don't catch the user's attention in the first 5 seconds, they will be lost; So there must be a breakout point in the first 5 seconds

(顏值身材獵奇賣萌等)如果爆點較晚出現(xiàn)可以在開頭巧妙使用文學(xué)引導(dǎo)。

If the explosive point appears later, literary guidance can be cleverly used at the beginning, such as beauty, body shape, curiosity, and cuteness.

3.劇情反轉(zhuǎn)或沖突

3. Plot reversal or conflict

一個超過5秒的短視頻,如果一直處于毫無波瀾的狀態(tài)那么用戶一般沒耐心看完它;所以要在視頻中段增添劇情反轉(zhuǎn)或沖突,一波三折讓觀眾猜不到劇情走向,這樣才能吸引用戶看完,提高完播率。

A short video over 5 seconds, if it remains in a calm state, users generally do not have the patience to watch it; So it is necessary to add plot twists or conflicts in the middle of the video, making it difficult for the audience to guess the direction of the plot, in order to attract users to watch and improve the completion rate.

4.熱點效應(yīng)

4. Hotspot effect

熱點是永恒的流量,制作視頻時,可以挑選當(dāng)前最熱門的音樂作為BGM,或者使用時下熱門的話題作選題為作品增添更多的曝光途徑,同時也能讓用戶更為感興趣

Hotspots are eternal traffic. When making videos, you can choose the most popular music as BGM, or use current hot topics as topics to add more exposure channels to your work, while also making users more interested

5.評論區(qū)助攻

5. Assist in the comment section

視頻發(fā)布之后,可以在評論區(qū)發(fā)布與視頻有關(guān)的有趣的神評論能提高用戶的互動性使用戶積極點贊留言從而幫助提高視頻的推薦量。

After the video is released, interesting and insightful comments related to the video can be posted in the comment section to enhance user interaction and encourage positive likes and comments, thereby helping to increase the video's recommendation volume.

6.數(shù)據(jù)分析

6. Data analysis

數(shù)據(jù)分析是短視頻運營里韭常重要的一環(huán)事關(guān)你的賬號能否持續(xù)輸出用戶喜聞樂見的內(nèi)容所以要定期通過數(shù)據(jù)對視頻的播放量點贊量收藏量等,以及粉絲增長情況進行分析,然后根據(jù)分析結(jié)果做出相應(yīng)的優(yōu)化調(diào)整

Data analysis is an important part of short video operation, which is related to whether your account can continue to output content that users enjoy. Therefore, it is necessary to regularly analyze the video's views, likes, favorites, and fan growth through data, and then make corresponding optimization adjustments based on the analysis results