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2023年微信視頻號(hào)更新各項(xiàng)功能、出臺(tái)政策達(dá)60項(xiàng),功能更新提速顯著,從更新功能來(lái)看,商業(yè)化相關(guān)為更新重點(diǎn),視頻號(hào)小任務(wù)、創(chuàng)作分成計(jì)劃、直播間付費(fèi)推廣功能先后上線,為創(chuàng)作者、商家、企業(yè)商業(yè)化動(dòng)作鋪路.

In 2023, WeChat video accounts have updated various functions and introduced 60 policies, with a significant increase in the speed of feature updates. From the perspective of update functions, commercialization is the focus of updates. The video account's small tasks, creation sharing plan, and live broadcast room paid promotion functions have been launched successively, paving the way for creators, merchants, and enterprises to commercialize their actions

視頻號(hào)的發(fā)展讓其商業(yè)化路徑不斷豐富,從發(fā)展之初的電商業(yè)務(wù),到內(nèi)容營(yíng)銷、知識(shí)付費(fèi),及本地生活,視頻號(hào)均有涉及,隨著微信視頻號(hào)底層功能的不斷豐富,視頻號(hào)的商業(yè)化路徑也在不斷拓寬.

The development of video accounts has enriched their commercialization path, from the initial e-commerce business to content marketing, knowledge payment, and local life. With the continuous enrichment of the underlying functions of WeChat video accounts, the commercialization path of video accounts is also constantly expanding

微信視頻號(hào)加速迭代,商業(yè)化與生態(tài)治理為更新側(cè)重,微信視頻號(hào)創(chuàng)作者規(guī)模增長(zhǎng),頭部創(chuàng)作者押注視頻號(hào);基礎(chǔ)不斷夯實(shí),商業(yè)路徑不斷拓寬,視頻號(hào)在24年將會(huì)成為企業(yè)老板朋友圈私域裂變的主導(dǎo)且將會(huì)成為新的商業(yè)機(jī)會(huì)迸發(fā)的新機(jī)遇.

WeChat video accounts are accelerating iteration, with a focus on commercialization and ecological governance. The number of creators of WeChat video accounts is increasing, and top creators are betting on video accounts; The foundation is constantly being consolidated, and the business path is constantly expanding. Video accounts will become the dominant player in the private domain of business owners in 24 years and will become a new opportunity for new business opportunities to burst out

1.視頻號(hào)擁有"社交血脈",這個(gè)日活13億用戶的超級(jí)流量池,不需要像其他平臺(tái)引流到私域,而是直接沉淀在私域中,進(jìn)而形成有效的鏈接.

1. Video accounts have a "social bloodline", which is a super traffic pool with 1.3 billion daily active users. They do not need to attract traffic to the private domain like other platforms, but directly settle in the private domain, forming effective links

2.視頻號(hào)的推薦,基本上是基于社交關(guān)系來(lái)進(jìn)行推薦分發(fā),例如:發(fā)現(xiàn)頁(yè)中的小紅點(diǎn)提醒,是"好友點(diǎn)贊"、"好友在看的直播";朋友圈、聊天等途徑看到的視頻號(hào)動(dòng)態(tài),是純粹的社交推薦.

2. The recommendation of video accounts is basically based on social relationships for recommendation distribution. For example, the small red dot reminder on the discovery page is "like by friends" or "live streaming watched by friends"; The video account updates seen through social media platforms such as Moments and Chat are purely social recommendations

3.社交推薦也更有利于賬號(hào)漲粉引流,用戶對(duì)某個(gè)視頻號(hào)作品點(diǎn)贊后,統(tǒng)會(huì)把這一視頻作品推薦到他的社交圈,果他的微信好友看到后也點(diǎn)了贊,么這個(gè)視頻作品會(huì)再推薦給此好友的社交圈,種社交裂變，某種意義上復(fù)制了公眾號(hào)在朋友圈"屏"傳播路徑,以無(wú)限 "圈".

3. Social recommendation is also more conducive to account popularity. After a user likes a video number's work, the union will recommend it to his social circle. If his WeChat friends also like it after seeing it, then this video work will be re recommended to this friend's social circle, which is a kind of social fission. In a sense, it copies the official account's "screen" transmission path in the circle of friends, with an infinite "circle"

4.企業(yè)認(rèn)證的視頻號(hào),可以獲取企業(yè)推薦流量,V字標(biāo)識(shí),讓你的賬號(hào)更有企業(yè)營(yíng)銷效應(yīng),增加粉絲對(duì)你的信任感和忠誠(chéng)度.

4. Enterprise certified video accounts can obtain recommended traffic from enterprises, with a V-shaped logo, making your account more effective in enterprise marketing and increasing the trust and loyalty of fans towards you

5.獲得電腦端直播推流的功能:讓你可以進(jìn)行更專業(yè)的直播,并且享受更多的道播間的功能.

5. Obtain the function of computer-based live streaming promotion: allowing you to conduct more professional live broadcasts and enjoy more features in the broadcasting room

現(xiàn)在還是視頻號(hào)的紅利期,無(wú)論是帶貨還是其他形式的變現(xiàn),門檻幾乎沒(méi)有,官方有流量扶持而且競(jìng)爭(zhēng)相對(duì)較小,這就是平臺(tái)紅利期給到我們的福利,現(xiàn)在已將公眾號(hào),小程序,視頻號(hào),朋友圈全部打通,所有內(nèi)容都可在微信生態(tài)內(nèi)自動(dòng)分發(fā),所以視頻號(hào)在內(nèi)容觸達(dá)方面優(yōu)勢(shì)非常大,所以大家就抓緊時(shí)間,別等到飽和了你又拍大腿沒(méi)有早點(diǎn)開(kāi)始.

Now is the bonus period of the video number. Whether it is cash in or other forms, there is almost no threshold. The official has traffic support and competition is relatively small. This is the benefit given to us by the platform bonus period. Now we have opened up all official account, small programs, video numbers, and friend circles, and all content can be automatically distributed within the WeChat ecosystem. So the video number has a great advantage in content access, so we should hurry up, Don't wait until you're saturated and then pat your thighs before starting earlier